TC Bank Commercial Featuring Courage of Taiwanese Mother
The Ogilvy creative team in Taiwan has produced a great example of the power of storytelling. Check out this commercial. It's based on a true story about an old Taiwanese lady who was arrested in Venezuela charged with carrying an illegal substance in her bag. In fact, its the material she'll use to make chicken soup for her daughter who'd just given birth. The Taiwanese mother can't speak any English, but she traveled on her own in 3 days to 3 countries over 32000 kilometers. How did she do it? The bank's subtle, at the end of the commercial is, "For Ordinary People With Extraordinary Dreams."
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