Japanese Prettyboys Show a Fetish for Facial Care
April 30, 2008 | 5,016
Japanese men really love their facials, according to Sunday Mainichi. Men's cosmetics maker Gatsby has come out recently with Extra Perfect Masks, facial packs targeted at males aged 17 to 21. They're the first ever facial packs for men to hit the Japanese market, and young guys are apparently snapping them up like hot cakes.
Though older Japanese men scoff at the idea of doing their faces, Shimokawa says their younger counterparts are more discerning.
"Younger men have developed an ability to choose what they see as being good for them," she says. "And they are of the belief that they'll use something good regardless of whether it's perceived as being for men or for women."
A 21-year-old Tokyo university student is already a fan of the facial packs and eager to try them out.
"During winter, I use women's moisturizer and skin lotion to look after my face," he tells Sunday Mainichi on condition of anonymity. "These facial packs look like they're refreshing and look after the skin, so I really want to try them out. I really think they'd be great to use straight after getting out of the bath, or when you're feeling tired."
Shimokawa guesses that the fashion sense of today's young men is a legacy inherited from their mothers.
Hirohito Murasawa, an Osaka Shoin Women's University professor and head of the Japanese Academy of Facial Studies, agrees.
"Back in the bubble days of the '80s, guys with clear, shiny skin were really popular," Murasawa tells Sunday Mainichi. "It seems like the looks women at the time were seeking in their lovers ended up being the kind of look they sought their sons to adopt."
Pics from Magnolia83912, Nolando