Japanese Prettyboys Show a Fetish for Facial Care

Growing number of Japanese prettyboys find facials fascinating, they use something good regardless of whether it's perceived as being for men or for women.

Japanese men really love their facials, according to Sunday Mainichi. Men's cosmetics maker Gatsby has come out recently with Extra Perfect Masks, facial packs targeted at males aged 17 to 21. They're the first ever facial packs for men to hit the Japanese market, and young guys are apparently snapping them up like hot cakes.

"During research for product development a few years back, we learned that there were growing numbers of men expressing an interest in facial packs. They show a certain amount of interest when they look at their mothers or sisters with their facial masks on," Gatsby media representative Mayu Shimokawa tells Sunday Mainichi. "These are the guys who find facials fascinating and are more likely to want to try out a facial pack for themselves."

Though older Japanese men scoff at the idea of doing their faces, Shimokawa says their younger counterparts are more discerning.

"Younger men have developed an ability to choose what they see as being good for them," she says. "And they are of the belief that they'll use something good regardless of whether it's perceived as being for men or for women."

A 21-year-old Tokyo university student is already a fan of the facial packs and eager to try them out.

"During winter, I use women's moisturizer and skin lotion to look after my face," he tells Sunday Mainichi on condition of anonymity. "These facial packs look like they're refreshing and look after the skin, so I really want to try them out. I really think they'd be great to use straight after getting out of the bath, or when you're feeling tired."

Shimokawa guesses that the fashion sense of today's young men is a legacy inherited from their mothers.

Japanese Prettyboys Show a Fetish for Facial Care

"These guys' mothers came of age during the bubble era (of the late 1980s). Women from that era really love beautiful looking guys," Shimokawa says. "I guess the mothers' sense of taste has been passed on to their sons."

Hirohito Murasawa, an Osaka Shoin Women's University professor and head of the Japanese Academy of Facial Studies, agrees.

"Back in the bubble days of the '80s, guys with clear, shiny skin were really popular," Murasawa tells Sunday Mainichi. "It seems like the looks women at the time were seeking in their lovers ended up being the kind of look they sought their sons to adopt."

Source: Mainichi
Pics from Magnolia83912, Nolando

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